Fireflies Documentary Screening. Tonight!

Posted on May 16 2014

Every year the advertising industry and cycling get together to raise funds and awareness for Leuka… by destroying themselves on an epic bike journey. It’s under the theme: For Those Who Suffer We Ride. Is there better motivation?

The Fireflies have been riding from Geneva, Switzerland to Cannes, France for many years. It’s a grueling feat, up and over the alps. For five years now there has also been the Fireflies West. This journey takes the riders 550 miles from San Francisco down the coast to Los Angeles and raises some pretty big sums of cash each year.

Fireflies west screenshot A

Fireflies west screenshot C

Fireflies west screenshot B

In 2013, director Shih-Ting made a 20min documentary of the ride. She’s in Shanghai at the moment and we’re working together to host a screening at W+K TONIGHT.

Interested to join? We’ll ride from Factory Five to W+K at 7:00pm. Or meet us there (Level 3, 1035 Changle Road / South-West corner of Changle and Wulumuqi Lu).

Then we’ll see the documentary, chat with Shih-Ting and have drink or two.

Sounds good? See you here, or there. Let us know if you’re coming and who you’re bringing


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