Factory Five masterclass with Berluti

Posted on September 26 2014

We’re collaborating with Berluti on a project to celebrate the beauty of bicycles. Started in 1895, Berluti crafts gentlemen’s custom leather-ware, shoes and bags including bicycle accessories. It seemed only a natural fit for us to get together with them on a mission to encapsulate and present the realm of bespoke cycling.

We started yesterday in Berluti’s Shanghai ‘Masion’ in the Pudong IFC Mall. As a flagship store, it is a grand, two-story space which feels more like a swanky clubhouse than a store. We started the session in matching style with a glass of Dom Pérignon.

A select group of Berluit VIP customers had been invited to the masterclass. After an introduction to fixed-gear riding by Jeff and a demonstration of Brooks bar-wrapping by Tyler, we pulled out a selection of bars and surprised them with a chance to try themselves.

The results were much better than we expected! Some expertly wrapped bars with a lot of concentration and plenty of laughs. Everybody had a great time, and more importantly our bicycle world gained a few new subscribers. Next stop, Chengdu!

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