Factory Five and Lee Jeans
Posted on September 01 2011
A couple months back, Factory Five was approached to help Lee with their latest campaign “the city is mine”.
They’d designed a collection of jeans with the urban rider in mind, and hearing from the grapevine that a bunch of urban riders take on Shanghai’s streets on a daily basis, thought that Factory Five might know a thing or two.
The result was a collaboration around a a series of Factory Five custom builds that embody facets of fixed-gear culture, created around the classic geometry that China has recognized for decades.
The worst part about working on a secret project is keeping it secret. From filming with Birdhead to shoots with Ethan Ruan (é˜®ç»å¤©) and stacking it on the catwalk at fashion shows – we had to keep zipped.
Until now. We’ll let the campaign do the talking…